BBC - What is GEL?
BBC - What is GEL?
BBC - What is GEL?

JOE: Director                    TIM: Director

The endlessly inventive team at Tui Media tasked us with directing this film for the re-launched BBC GEL website. What is GEL, you ask? Well, watch the film to find out. THAT’S WHAT IT’S FOR!!!

Creative Director, GEL: David Bailey

Writer/Creative: Jack Hardiker

Producer: Prudence Beecroft

DOP: Mark Adcock

Costume Designer/Art Director: Vicente Ben

What we learned: Colorama is a bitch | Vicente Ben is a magician