In the last blog, I talked about why we started Belafonte… it was bullshit. Here’s the real reason: We both want Lamborghini’s. Really fast and really yellow ones.
OK, that’s not true… but I’ve noticed the phrase “Lambo Dreams” out on them there internets a lot recently- you may have come across it. It’s been doing the rounds mostly within the circles of monied YouTube twats making a fortune from uploading deliberately provocative and controversial videos by claiming that they’re “social experiments” or a “pranks”.
Basically, from what I understand of it all, they’re making a shit-ton of money from trying to get off with girls they don’t know or pretending to rape someone to see how an innocent by-stander would react when put in such a horrific situation. You heard me, PRETENDING TO RAPE SOMEONE TO GET A REACTION!
“Haha, got you. You thought this women was being sexually abused in a violent manner and that you might have to risk your own life to help her!!!”
Anyway, I’ve digressed, they’ve made their money but it’s just not quite enough to buy a new Lamborghini (a white BMW saloon, sure)… so they have “Lambo Dreams” and they push themselves (or claim to) that little bit harder to get even more views and subscribers, which results in more money in the bank and hopefully a car that will turn peoples heads in the real world.
I’m fascinated by the current culture of popular YouTubers. It blows my mind that someone with a camera and a million subscribers thinks that this type of behaviour is OK. There doesn’t seem to be any regard for the influence and responsibility that they have. Maybe they don’t care, I guess they never really asked for it in the first place. What’s even more bizarre is that people seem to really like it. I feel like generations are becoming more and more desensitised. It won’t be long before someone is actually raped in a “social experiment” video. It’ll be OK though because it’ll get millions of views and you won’t actually see it going in. Everybody wins and a lesson is somehow and very flimsily learned.
This all sounds quite bitter. It’s not (maybe it is a little bit)… and I completely acknowledge that the people I’m talking about are the minority; but at the same time, it’s still a little terrifying to see just how many channels there are that are not to dissimilar to what I’ve described. It can all get very passive-aggressive in the world of online video.
Personally, I think that YouTube has managed to give these YouTubers a level of fame that they never expected and I think some of them are struggling to deal with it. They’ve had a taste of being (sort of) famous and now they want more. Suddenly, what started out as a hobby or a personal project has become a vanity project. It was never about Lambos when they first picked up the camera.
YouTube is a great platform for wannabe filmmakers like us. We’ve talked about figuring out how to use YouTube better but never really found an answer that suits us. It’s a frustrating world of numbers and figures that you feel you have no control over. It’s also a quagmire of cats and double rainbows.
I want to be a proper filmmaker and I know that there is a level of fame (and Lambos) that comes with that. I’ve thought a lot about fame and being famous and I know that it’s certainly something that doesn’t interest me. Respect is something that I definitely crave though. I want people to say “he’s right, he knows what he’s doing, trust him”.
Ironically, Joe and I do have our own “Lambo Dreams”. We want UPS vans. We talk about it a lot - you know, the big brown ones that have no side doors. Raggin’ them down Sunset Blvd with the wind rushing all over your legs and torso, that’s the real dream. Fuck the Lambo Dreams.